{"id":21053,"date":"2022-09-09T15:35:13","date_gmt":"2022-09-09T07:35:13","guid":{"rendered":"https:\/\/blog.tibame.com\/?p=21053"},"modified":"2022-09-16T18:03:53","modified_gmt":"2022-09-16T10:03:53","slug":"%e3%80%90%e5%ad%b8%e5%93%a1%e8%a6%8b%e8%ad%89%e3%80%91google-ads%e5%bb%a3%e5%91%8a%e6%8a%95%e6%94%be%e8%aa%b2%e5%be%8c%e6%a8%a1%e6%93%ac%e8%a9%a6%e9%a1%8c%e5%b0%8d%e8%80%83%e7%85%a7%e7%9b%b8%e7%95%b6","status":"publish","type":"post","link":"https:\/\/blog.tibame.com\/?p=21053","title":{"rendered":"\u3010\u5b78\u54e1\u898b\u8b49\u3011Google Ads\u5ee3\u544a\u6295\u653e\u8ab2\u5f8c\u6a21\u64ec\u8a66\u984c\u5c0d\u8003\u7167\u76f8\u7576\u6709\u5e6b\u52a9"},"content":{"rendered":"\n<p>\u64b0\u6587\u8005\uff0f\u85cd\u5e7c\u50b3<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u5167\u5bb9\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.tibame.com\/?p=21053\/#%E5%85%A7%E5%AE%B9%E5%AE%89%E6%8E%92%E6%98%8E%E7%A2%BA%EF%BC%8C%E8%83%BD%E9%81%8B%E7%94%A8%E6%9C%89%E6%95%88%E7%8E%87%E6%99%82%E9%96%93\" >\u5167\u5bb9\u5b89\u6392\u660e\u78ba\uff0c\u80fd\u904b\u7528\u6709\u6548\u7387\u6642\u9593<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.tibame.com\/?p=21053\/#%E6%A0%B9%E6%93%9A%E4%B8%8D%E5%90%8C%E5%BB%A3%E5%91%8A%E8%AA%8D%E8%AD%89%E7%9A%84%E8%AA%B2%E5%BE%8C%E6%A8%A1%E6%93%AC%E8%A9%A6%E9%A1%8C%EF%BC%8C%E7%9B%B8%E7%95%B6%E6%9C%89%E5%B9%AB%E5%8A%A9\" >\u6839\u64da\u4e0d\u540c\u5ee3\u544a\u8a8d\u8b49\u7684\u8ab2\u5f8c\u6a21\u64ec\u8a66\u984c\uff0c\u76f8\u7576\u6709\u5e6b\u52a9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.tibame.com\/?p=21053\/#%E8%80%81%E5%B8%AB%E6%85%8B%E5%BA%A6%E5%8D%81%E5%88%86%E8%A6%AA%E5%88%87%E7%94%A8%E5%BF%83\" >\u8001\u5e2b\u614b\u5ea6\u5341\u5206\u89aa\u5207\u7528\u5fc3<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%85%A7%E5%AE%B9%E5%AE%89%E6%8E%92%E6%98%8E%E7%A2%BA%EF%BC%8C%E8%83%BD%E9%81%8B%E7%94%A8%E6%9C%89%E6%95%88%E7%8E%87%E6%99%82%E9%96%93\"><\/span>\u5167\u5bb9\u5b89\u6392\u660e\u78ba\uff0c\u80fd\u904b\u7528\u6709\u6548\u7387\u6642\u9593 <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u7576\u521d\u9078\u64c7TibaMe <strong>Google Ads\u5ee3\u544a\u6295\u653e4\u8a8d\u8b49\u4fdd\u8b49\u73ed<\/strong> \u7684\u539f\u56e0\uff0c\u4e3b\u8981\u6709\u4e09\u500b\uff1a\u8ab2\u7a0b\u76ee\u7684\u6027\u3001\u5167\u5bb9\u5b89\u6392\u660e\u78ba\uff0c\u80fd\u904b\u7528\u6709\u6548\u7387\u6642\u9593\u3001\u91cd\u9ede\u624e\u5be6\u7684\u5b78\u7fd2\u4e26\u8003\u53d6\u8a8d\u8b49\u3002\u7b2c\u4e8c\u662f\u6709\u5be6\u9ad4\u8ab2\u7a0b\u80fd\u5831\u540d\u53c3\u52a0\uff0c\u7576\u4e0b\u6709\u554f\u984c\u6642\u53ef\u5373\u6642\u53cd\u61c9\u8207\u8b1b\u5e2b\u4e92\u52d5\uff0c\u4e0d\u6703\u5982\u574a\u9593\u7d14\u7dda\u4e0a\u8ab2\u7a0b(\u9810\u9304\u7121\u6cd5\u56de\u7b54\u554f\u984c\uff0c\u6216\u662f\u76f4\u64ad\u4f46\u662f\u5b78\u54e1\u4eba\u6578\u591a\u7121\u6cd5\u4e00\u4e00\u89e3\u7b54)\u9020\u6210\u6c42\u52a9\u7121\u9580\u3002\u7b2c\u4e09\u662f\u76f4\u64ad\u56de\u653e\u670d\u52d9\uff0c\u96a8\u8457\u6642\u9593\u904e\u53bb\uff0c\u8a18\u61b6\u96e3\u514d\u6bd4\u8f03\u4e0d\u6df1\u523b\uff0c\u8ab2\u5f8c\u60f3\u518d\u6b21\u8907\u7fd2\u6642\uff0c\u96a8\u6642\u90fd\u80fd\u770b\u771f\u7684\u975e\u5e38\u65b9\u4fbf\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%A0%B9%E6%93%9A%E4%B8%8D%E5%90%8C%E5%BB%A3%E5%91%8A%E8%AA%8D%E8%AD%89%E7%9A%84%E8%AA%B2%E5%BE%8C%E6%A8%A1%E6%93%AC%E8%A9%A6%E9%A1%8C%EF%BC%8C%E7%9B%B8%E7%95%B6%E6%9C%89%E5%B9%AB%E5%8A%A9\"><\/span>\u6839\u64da\u4e0d\u540c\u5ee3\u544a\u8a8d\u8b49\u7684\u8ab2\u5f8c\u6a21\u64ec\u8a66\u984c\uff0c\u76f8\u7576\u6709\u5e6b\u52a9 <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> <strong>Google Ads\u5ee3\u544a\u6295\u653e4\u8a8d\u8b49\u4fdd\u8b49\u73ed<\/strong>\u00a0 \u6700\u4f73\u7684\u8cc7\u6e90\u7d55\u5c0d\u662f\u8b1b\u5e2b\u672c\u4eba\u4e86\uff01\u6211\u672c\u8eab\u6709\u6578\u4f4d\u5ee3\u544a\u8207GA\u7684\u7d93\u9a57\uff0c\u4f46\u904e\u53bb\u4e26\u6c92\u6709\u7cfb\u7d71\u6027\u7684\u5b78\u7fd2\uff0c\u662f\u5e36\u6709\u7279\u5b9a\u554f\u984c\u4f86\u4e0a\u8ab2\u7684\uff0c\u63d0\u51fa\u5f8c\u8b1b\u5e2b\u5354\u52a9\u91dd\u5c0d\u500b\u6848\u505a\u89e3\u7b54\uff0c\u771f\u7684\u5f88\u611f\u8b1d\u3002\u5176\u6b21\u662f\u6bcf\u6b21\u6388\u8ab2\u7d50\u675f\u63d0\u4f9bPDF\u96fb\u5b50\u6a94\u3001\u76f4\u64ad\u56de\u653e\u4ee5\u53ca\u6839\u64da\u4e0d\u540c\u5ee3\u544a\u8a8d\u8b49\u7684\u8ab2\u5f8c\u6a21\u64ec\u8a66\u984c\uff0c\u9019\u4e9b\u90fd\u76f8\u7576\u6709\u5e6b\u52a9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%80%81%E5%B8%AB%E6%85%8B%E5%BA%A6%E5%8D%81%E5%88%86%E8%A6%AA%E5%88%87%E7%94%A8%E5%BF%83\"><\/span>\u8001\u5e2b\u614b\u5ea6\u5341\u5206\u89aa\u5207\u7528\u5fc3 <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u9996\u5148\u8b1d\u8b1d\u884c\u653f\u4eba\u54e1\u9ec3\u5c0f\u59d0\uff0c\u4e0a\u5ee3\u544a\u8a8d\u8b49\u73ed\u4e4b\u524d\uff0c\u6211\u4e5f\u6709\u5831\u540dGA\u8ab2\u7a0b\uff0c\u90fd\u662f\u5728\u5169\u671f\u8ab2\u7a0b\u958b\u59cb\u524d\u4e00\u5929\u53bb\u96fb\u8a62\u554f\u8ab2\u7a0b\u7d30\u7bc0\uff0c\u56e0\u70ba\u4e0a\u8ab2\u76ee\u7684\u5f88\u660e\u78ba\uff0c\u8a62\u554f\u4e86\u5f88\u591a\u554f\u984c\uff0c\u9ec3\u5c0f\u59d0\u7686\u4e0d\u53ad\u5176\u7169\u3001\u8aa0\u61c7\u56de\u7b54\uff0c\u8b93\u6211\u611f\u5230\u5b89\u5fc3\u4e26\u6c7a\u5b9a\u5831\u540d\u3002\u53e6\u5916\uff0c\u8981\u8b1d\u8b1d\u9019\u5169\u671f\u6388\u8ab2\u7684\u9ec3\u5b5d\u6df3\u8001\u5e2b\uff0c\u8001\u5e2b\u614b\u5ea6\u5341\u5206\u89aa\u5207\u7528\u5fc3\uff0c\u6709\u4eba\u767c\u554f\u4e5f\u4e00\u5b9a\u80fd\u5f97\u5230\u56de\u61c9\uff0c\u96a8\u8457\u8ab2\u7a0b\u5167\u5bb9\u5c55\u5ef6\uff0c\u540c\u6b65\u5e36\u9818\u5927\u5bb6\u5be6\u969b\u5f9e\u5f8c\u53f0\u64cd\u4f5c\uff0c\u4ee5\u53ca\u5206\u4eab\u5bf6\u8cb4\u7684\u5be6\u52d9\u7d93\u9a57\u3001\u8ab2\u5f8c\u9304\u88fd\u5f71\u97f3\u8ab2\u7a0b\u7b49\u7b49\uff0c\u9019\u5169\u671f\u8ab2\u7a0b\u5b78\u5230\u5f88\u591a\uff0c\u8b1d\u8b1d\u3002<\/p>\n\n\n\n<p> \u4e86\u89e3\u66f4\u591a\uff1a<strong><a href=\"https:\/\/www.tibame.com\/offline\/gads_cert?classUid=753\">Google Ads\u5ee3\u544a\u6295\u653e4\u8a8d\u8b49\u4fdd\u8b49\u73ed\uff1a\u95dc\u9375\u5b57\u641c\u5c0b\u5ee3\u544a\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\u3001\u5f71\u97f3\u5ee3\u544a\u3001\u8cfc\u7269\u5ee3\u544a<\/a><\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7576\u521d\u9078\u64c7TibaMe Google Ads\u5ee3\u544a\u6295\u653e4\u8a8d\u8b49\u4fdd\u8b49\u73ed \u7684\u539f\u56e0\uff0c\u4e3b\u8981\u6709\u4e09\u500b\uff1a\u8ab2\u7a0b\u76ee\u7684\u6027\u3001\u5167\u5bb9\u5b89\u6392\u660e\u78ba\uff0c\u80fd\u904b\u7528\u6709\u6548\u7387\u6642\u9593\u3001\u91cd\u9ede\u624e\u5be6\u7684\u5b78\u7fd2\u4e26\u8003\u53d6\u8a8d\u8b49\u3002\u7b2c\u4e8c\u662f\u6709\u5be6\u9ad4\u8ab2\u7a0b\u80fd\u5831\u540d\u53c3\u52a0\uff0c\u7576\u4e0b\u6709\u554f\u984c\u6642\u53ef\u5373\u6642\u53cd\u61c9\u8207\u8b1b\u5e2b\u4e92\u52d5\uff0c\u4e0d\u6703\u5982\u574a\u9593\u7d14\u7dda\u4e0a\u8ab2\u7a0b(\u9810\u9304\u7121\u6cd5\u56de\u7b54\u554f\u984c\uff0c\u6216\u662f\u76f4\u64ad\u4f46\u662f\u5b78\u54e1\u4eba\u6578\u591a\u7121\u6cd5\u4e00\u4e00\u89e3\u7b54)\u9020\u6210\u6c42\u52a9\u7121\u9580\u3002\u7b2c\u4e09\u662f\u76f4\u64ad\u56de\u653e\u670d\u52d9\uff0c\u96a8\u8457\u6642\u9593\u904e\u53bb\uff0c\u8a18\u61b6\u96e3\u514d\u6bd4\u8f03\u4e0d\u6df1\u523b\uff0c\u8ab2\u5f8c\u60f3\u518d\u6b21\u8907\u7fd2\u6642\uff0c\u96a8\u6642\u90fd\u80fd\u770b\u771f\u7684\u975e\u5e38\u65b9\u4fbf\uff01<\/p>\n","protected":false},"author":19,"featured_media":21054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[487,484,173],"tags":[470,505,583,687,1058,1526,1653],"class_list":["post-21053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-training-note","category-career-training","category-173","tag-470","tag-google","tag-ga","tag-google-ads","tag-1058","tag-1526","tag-1653"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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