{"id":2685,"date":"2017-01-04T17:02:25","date_gmt":"2017-01-04T09:02:25","guid":{"rendered":"http:\/\/blog2.tibame.com\/?p=2685"},"modified":"2022-04-08T17:54:22","modified_gmt":"2022-04-08T09:54:22","slug":"%e7%94%a8%e9%80%99%e5%80%8b%e5%95%86%e6%a5%ad%e6%a8%a1%e5%bc%8f%e8%b7%af%e9%82%8a%e6%94%a4%e4%b9%9f%e8%83%bd%e5%b9%b4%e5%85%a5%e7%99%be%e8%90%ac","status":"publish","type":"post","link":"https:\/\/blog.tibame.com\/?p=2685","title":{"rendered":"\u7528\u9019\u500b\u5546\u696d\u6a21\u5f0f\u8def\u908a\u6524\u4e5f\u80fd\u5e74\u5165\u767e\u842c"},"content":{"rendered":"<blockquote><p>AARRR\u662f\u7531\u00a0<a href=\"http:\/\/www.inside.com.tw\/2012\/07\/13\/late-bloomer-not-loser\">\u5275\u696d\u5bb6Dave McClure<\/a>\u6240\u63d0\u51fa\uff0c\u9019\u5957\u7406\u8ad6\u4e0d\u8ad6\u662f\u5728\u7db2\u969b\u7db2\u8def\u6216\u73fe\u5728\u7684\u884c\u52d5\u5546\u52d9\u4e16\u4ee3\uff0c\u90fd\u767c\u63ee\u7684\u6dcb\u6f13\u76e1\u81f4\uff0c\u9019\u4e94\u500b\u95dc\u5361\uff0c\u5c31\u597d\u50cf\u795e\u5947\u5bf6\u8c9d\u7684\u95dc\u4e3b\uff0c\u95dc\u95dc\u90fd\u662f\u91cd\u9ede\uff0c\u9583\u90fd\u9583\u4e0d\u6389\uff0c\u90fd\u5f97\u5404\u500b\u7a81\u7834\uff0c\u4f46\u4e00\u65e6\u7a81\u7834\uff0c\u5c31\u6703\u767c\u73fe\uff0c\u539f\u4f86\u5546\u6a5f\u5c31\u5728\u773c\u524d\u3002\u800c\u4eca\u5929\u5c31\u8981\u7528\u4e00\u5bb6\u5c0f\u5c0f\u7684\u8def\u908a\u6524\u70ba\u4f8b\u5b50\uff0c\u5411\u5404\u4f4d\u8aaa\u660e\u4ec0\u9ebc\u53eb\u505a<strong>AARRR\u6a21\u578b<\/strong>\u3002<\/p><\/blockquote>\n<p><!--more--><\/p>\n<p><span style=\"color: #ff0000;\"><strong><u>Acquisition(<\/u><\/strong><strong><u>\u7372\u53d6\u65b0\u7528\u6236\uff09<\/u><\/strong><\/span><\/p>\n<p><strong><span style=\"color: #0000ff;\">\u554f\u984c\uff1a\u5982\u4f55\u8b93\u5ba2\u6236\u767c\u73fe\u4f60\uff1f<\/span><\/strong><\/p>\n<blockquote><p>\u4e00\u958b\u59cb\u4f60\u6295\u8cc7\u4e86\u4e00\u9593\u8def\u908a\u6524\u9eb5\u5e97\uff0c\u6c92\u6709\u77e5\u540d\u5ea6\uff0c\u6c92\u6709\u4eba\u77e5\u9053\u4f60\u7684\u9eb5\u591a\u597d\u5403\uff01\u90a3\u8981\u5982\u4f55\u8b93\u5ba2\u6236\u767c\u73fe\u4f60\u5462\uff1f\u4e5f\u8a31\u4f60\u6703\u8003\u616e\u9078\u64c7\u767c\u50b3\u55ae\u3001\u767c\u512a\u60e0\u5238\u3001\u6253\u5831\u7d19\u5ee3\u544a\uff0c\u6216\u8005\u662f\u4f60\u6703\u7528\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6216\u662f\u7d93\u71df\u81ea\u5df1\u7684\u7c89\u7d72\u5718\uff0c\u65b9\u6cd5\u6709\u5f88\u591a\u7a2e\uff0c\u4f46\u4e0d\u8ad6\u54ea\u4e00\u7a2e\uff0c\u90fd\u662f\u8981\u5148\u76e1\u529b\u53bb\u722d\u53d6\u65b0\u5ba2\u6236\u9032\u4f86\u3002\u9019\u4e5f\u662f\u6240\u8b02\u7684\u8981\u6253\u958b\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u7372\u53d6\u5ee3\u5927\u65b0\u5ba2\u6236\u3002<\/p><\/blockquote>\n<p><span style=\"color: #ff0000;\"><strong><u>Activation(<\/u><\/strong><strong><u>\u6210\u70ba\u6709\u6548\u5ba2\u6236\uff09<\/u><\/strong><\/span><\/p>\n<p><span style=\"color: #0000ff;\"><strong>\u554f\u984c\uff1a\u8981\u5982\u4f55\u8b93\u7528\u6236\u7684\u7b2c\u4e00\u6b21\u9ad4\u9a57\u662f\u7f8e\u597d\u7684\uff1f<\/strong><\/span><\/p>\n<blockquote><p>\u4f60\u7528\u5404\u5f0f\u5404\u6a23\u7684\u884c\u92b7\u65b9\u6cd5\uff0c\u5f97\u5230\u4e86\u4e00\u7fa4\u9867\u5ba2\u9032\u9580\u5403\u9eb5\uff0c\u9019\u6642\u5019\u5c31\u5fc5\u9808\u8981\u6ce8\u610f\u4e86\uff01\u4f60\u7aef\u51fa\u4f86\u7684\u83dc\u7684\u54c1\u8cea\u662f\u5426\u6eff\u8db3\u9867\u5ba2\u7684\u9700\u6c42\uff1f\u4ee5\u53ca\u4f60\u5728\u5ee3\u544a\u6642\u8a34\u8aaa\u7684\u9eb5\u6709\u591a\u9ad8\u6a94\u3001\u6e6f\u982d\u6709\u591a\u9053\u5730\uff0c\u9019\u4e9b\u90fd\u5fc5\u9808\u4e00\u4e00\u7684\u5be6\u73fe\uff0c\u4e0d\u7136\u9867\u5ba2\u662f\u4e0d\u6703\u518d\u4f86\u7b2c\u4e8c\u6b21\u7684\uff01\u56e0\u6b64\u4f60\u5fc5\u9808\u8457\u624b\u4f60\u7684\u7522\u54c1\u54c1\u8cea\u3001\u9867\u5ba2\u670d\u52d9\u2026\u7b49\uff0c\u8b93\u7b2c\u4e00\u6b21\u4e0a\u9580\u7684\u5ba2\u6236\u64c1\u6709\u7f8e\u597d\u7684\u9ad4\u9a57\uff01<\/p><\/blockquote>\n<p><span style=\"color: #ff0000;\"><strong><u>Retention\u00a0(<\/u><\/strong><strong><u>\u8001\u9867\u5ba2\u56de\u8a2a\uff09<\/u><\/strong><\/span><br \/>\n<strong><span style=\"color: #0000ff;\">\u554f\u984c\uff1a\u5982\u4f55\u8b93\u5ba2\u6236\u5e38\u5e38\u56de\u4f86\uff1f<\/span><\/strong><\/p>\n<blockquote><p>\u65e2\u7136\u5ba2\u4eba\u90fd\u5403\u904e\u7b2c\u4e00\u6b21\u4e86\uff0c\u5982\u4f55\u8b93\u7528\u6236\u5c0d\u4f60\u7684\u7522\u54c1\u4e00\u8a66\u6210\u4e3b\u9867\uff0c\u53ef\u4ee5\u983b\u7e41\u5730\u6bcf\u9031\u4f86\u500b\u5e7e\u6b21\u5403\u4f60\u5bb6\u7684\u9eb5\uff0c\u662f\u4e00\u500b\u91cd\u8981\u7684\u8ab2\u984c\uff01\u5c24\u5176\u73fe\u4ee3\u5e02\u5834\u7af6\u722d\u6fc0\u70c8\u3001\u641e\u4e0d\u597d\u4e00\u689d\u8857\u5c31\u6709\u597d\u5e7e\u5bb6\u540c\u6027\u8cea\u7684\u8def\u908a\u6524\uff0c\u5ba2\u6236\u5728\u773e\u591a\u9078\u64c7\u4e0b\uff0c\u70ba\u4ec0\u9ebc\u8981\u9078\u64c7\u4f60\u5bb6\u7684\u9eb5\u4f86\u5403\uff0c\u5404\u4f4d\u8001\u95c6\u5011\u5fc5\u9808\u597d\u597d\u601d\u8003\u601d\u8003\uff0c\u627e\u51fa\u81ea\u5df1\u5546\u54c1\u7368\u4e00\u7121\u4e8c\u7684\u50f9\u503c\uff0c\u624d\u80fd\u5920\u5728\u7a81\u7834\u9019\u4e00\u9053\u95dc\u5361\uff0c\u4e00\u4f46\u7a81\u7834\uff0c\u696d\u7e3e\u81ea\u7136\u5c31\u6703\u6709\u6240\u6210\u9577\uff0c\u5404\u4f4d\u8981\u8a18\u4f4f\uff01\u53ea\u8981\u7528\u5fc3\u505a\u597d\u7684\u7522\u54c1\u53ca\u670d\u52d9\uff0c\u5ba2\u6236\u4e00\u5b9a\u6703<strong>\u300c\u6709\u611f\u300d<\/strong>\uff0c\u90a3\u4ed6\u518d\u6b21\u5149\u81e8\u4f60\u7684\u9eb5\u6524\u7684\u6a5f\u7387\u8207\u6b21\u6578\u4fbf\u6703\u518d\u5ea6\u63d0\u9ad8\uff01<\/p><\/blockquote>\n<p><span style=\"color: #ff0000;\"><strong><u>Referral(<\/u><\/strong><strong><u>\u9867\u5ba2\u63a8\u85a6\u9867\u5ba2\uff09<\/u><\/strong><\/span><\/p>\n<p><strong><span style=\"color: #0000ff;\">\u554f\u984c\uff1a\u9867\u5ba2\u6703\u53bb\u544a\u8a34\u7684\u89aa\u53cb\u4f60\u7684\u9eb5\u5f88\u597d\u5403\u55ce\uff1f<\/span><\/strong><\/p>\n<blockquote><p><strong>\u53e3\u7891\u884c\u92b7<\/strong>\u7684\u529b\u91cf\u975e\u5e38\u5f37\u5927\uff0c\u5c31\u50cf\u75c5\u6bd2\u50b3\u64ad\u4e00\u6a23\uff0c\u7576\u4f60\u6709\u8fa6\u6cd5\u505a\u5230\u8b93\u9867\u5ba2\u53bb\u63a8\u85a6\u9867\u5ba2\u6642\uff0c\u4f60\u5c07\u6703\u767c\u73fe\u4f60\u7684\u884c\u92b7\u9810\u7b97\u5c07\u6703\u660e\u986f\u964d\u4f4e\uff0c\u5e36\u4f86\u7684\u71df\u6536\u6703\u66f4\u4ee4\u4eba\u9a5a\u8277\uff0c\u56e0\u6b64\u5982\u4f55\u8b93\u9867\u5ba2\u53bb\u63a8\u85a6\u9867\u5ba2\uff0c\u7d55\u5c0d\u503c\u5f97\u6240\u6709\u8001\u95c6\u5728\u9019\u90e8\u5206\u82b1\u4e9b\u5fc3\u601d\u3002<\/p><\/blockquote>\n<p><span style=\"color: #ff0000;\"><strong><u>Revenue(<\/u><\/strong><strong><u>\u71df\u6536\uff09<\/u><\/strong><\/span><br \/>\n<strong><span style=\"color: #0000ff;\">\u554f\u984c\uff1a\u5982\u4f55\u71df\u6536\u6301\u7e8c\u6210\u9577\uff1f<\/span><\/strong><\/p>\n<blockquote><p>\u4ee5\u4e0a\u9019\u4e9b\u6b65\u9a5f\u90fd\u505a\u5230\u4e86\uff0c\u71df\u6536\u81ea\u7136\u5c31\u6703\u6efe\u6efe\u800c\u4f86\uff01\u9019\u56db\u9ede\u7f3a\u4e00\u4e0d\u53ef\uff01\u4f46\u662f\u9084\u662f\u8981\u5f37\u8abf\uff0c\u7522\u54c1\u672c\u8eab\u7684<strong>\u300c\u8cea\u300d\u624d\u662f\u95dc\u9375<\/strong>\uff01\u4e5f\u8a31\u4f60\u6709\u8fa6\u6cd5\u62d0\u5ba2\u6236\u9032\u4f86\u6d88\u8cbb\u4e00\u6b21\uff0c\u4f46\u5982\u679c\u4f60\u7684\u8cea\u91cf\u4e0d\u597d\uff0c\u5ba2\u6236\u4e0d\u53ea\u53ea\u6703\u4f86\u4e00\u6b21\u800c\u5df2\uff0c\u53ef\u80fd\u6703\u5e6b\u4f60\u505a\u8ca0\u9762\u7684\u53e3\u7891\u884c\u92b7\uff0c\u5341\u5206\u5f97\u4e0d\u511f\u5931\uff01<\/p><\/blockquote>\n<p>AARRR \u91cd\u9ede\u5728\u65bc<a href=\"https:\/\/blog.wiedu.tw\/?p=1991\">\u5927\u6578\u64da<\/a>\u7684\u5206\u6790\u89e3\u8b80\uff0c\u900f\u904e\u6bcf\u4e00\u968e\u6bb5\u7684\u6578\u64da\u8ffd\u8e64\u5206\u6790\uff0c\u96a8\u6642\u89c0\u6e2c\u71df\u6536\u7684\u8b8a\u5316\uff0c\u4e26\u900f\u904e\u4e0d\u540c\u7684<a href=\"https:\/\/translate.google.com.tw\/translate?hl=zh-TW&amp;sl=en&amp;u=https:\/\/en.wikipedia.org\/wiki\/A\/B_testing&amp;prev=search\">A\/B\u6e2c\u8a66\u6cd5<\/a>\uff0c<strong>\u4e0d\u65b7\u6aa2\u9a57\u884c\u92b7\u57f7\u884c\u8207\u6210\u6548\u8ffd\u8e64\uff0c\u9019\u6a23\u7684\u5faa\u74b0\u6b65\u9a5f\uff0c\u5c31\u6709\u6a5f\u6703\u5728\u5e02\u5834\u4e0a\u7acb\u65bc\u4e0d\u6557\u4e4b\u5730\u3002<\/strong><\/p>\n<p>\u64b0\u6587\/\u9673\u5efa\u5906<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AARRR\u662f\u7531\u00a0\u5275\u696d\u5bb6Dave McClure\u6240&hellip;<\/p>\n","protected":false},"author":19,"featured_media":2686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[480,1542,173],"tags":[141,325],"class_list":["post-2685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","category-1542","category-173","tag-big-data","tag-325"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"AARRR\u662f\u7531 \u5275\u696d\u5bb6Dave 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